| Creative Direction | Branding | Packaging | Merch | Stationary | Ad Templates | Social

I developed the brand identity, signage, merchandise, and branded templates for Sundry Goods, a boutique liquor and convenience market. The brand style is distinctive, warm, welcoming, and contemporary, aligning seamlessly with a modern aesthetic. My goal was to evoke a sense of wonder and originality, enticing individuals to engage with both the space and brand.